As a dentist, you know that you are only as good as the tools and techniques you use to practice dentistry. Advertising your office is no different. It is only through the use of the latest marketing techniques that you can hope to continue to generate increased traffic in the form of new customers. Today, this means utilizing the Internet, mobile and social media marketing to create a dentist advertising program that will be successful.
Any dentist marketing program must be based on the latest Internet strategies. Today this means staying abreast of the latest optimization strategies, blogging, integrating video technology and more. Remember that, especially in the case of optimization strategies, we see changes on what often seems like a weekly basis. It is critical to constantly review the latest industry information regarding optimization strategies. For example, Google, still the ‘holy grail’ of searches, recently made changes to its indexing formula and, most notably, lowered its acceptable keyword density standard.
Mobile technology is critical as well. The increasing popularity of ‘smart’ phones means creating websites that are optimized for viewing via mobile browser. The growing popularity of net-books and tablet computers will also necessitate changes in dentist advertising techniques. It is likely that more and more websites will be designed to allow for easy touch screen use.
Social media is the final element in the advertising dentists must utilize to be successful. Social media is still exploding in popularity and growth, with FaceBook alone having over 500 million registered users. Tapping into this community is critically important. Take a minute to consider a previously popular method of advertising on the Internet: client or patient reviews. Many users turned to these reviews to get recommendations for dentist – until the public became aware of the fact that many businesses were actually buying good reviews. Social media neatly combats this overwhelming ‘trust’ issue by providing a community or network of friends and family – always a reliable source for recommendations.
In order to effectively market your dentistry office, it is critical that you implement a strategy that is based on the latest technologies and strategies. By remembering how smart Internet users are and implementing a plan that is designed around technology and integrity, it is possible to generate increased traffic to not only your website but also your office. Maybe it’s time to make some changes to your marketing plan.
